Boustead Properties to launch premium Korean food market at The Curve in 4Q22

Boustead Properties to launch premium Korean food market at The Curve in 4Q22
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KUALA LUMPUR (July 6): Boustead Properties Bhd has inked a document of understanding with K Ecomart Sdn Bhd, a subsidiary of the Korean Malaysia Trade Group (KMT Group) as part of its efforts to expand The Curve shopping mall's tenant mix.

Under the agreement, the property developer will be opening the country's first and largest K Plus Food Market flagship store at The Curve in the fourth quarter of 2022 (4Q22).

"The collaboration with KMT Group will broaden the mall's appeal to a wider consumer base by targeting the growing youth market influenced by Korean culture," said Boustead Properties chief executive officer Khairul Azizi Ismail.