Cover Story: The battle of the bulge

This article first appeared in Options, The Edge Malaysia Weekly, on October 12, 2020 - October 18, 2020.
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Two titans of Corporate Malaysia will slug it out on the squash court in what is, quite possibly, by far the country’s most high-profile charity match this year

History buffs would undoubtedly be well familiar with the famous tale of Adolf Hitler’s last major offensive against the Western Front in the winter of 1944 during World War II. Also known as the Ardennes Counteroffensive, the brutal, six-weeks long Battle of the Bulge was hailed as “the greatest American battle of the war” by Sir Winston Churchill and has since entered the annals of history for decisively paving the path that led to eventual victory for the Allies.

Fast forward 75 years, another battle of the same name is shaping up in the heart of Kuala Lumpur. Rest assured, no blood will be shed nor divisions of soldiers sacrificed in the name of vainglory, but come the afternoon of Oct 18, there will be an almighty clash indeed.

The battlefield in question this time is the National Squash Centre’s Nicol David Arena, named for Malaysia’s living squash legend, in Bukit Jalil’s Kuala Lumpur Sports City. And taking the place of the Axis and the Allies are, instead, two formidable corporate titans — Tan Sri Tony Fernandes,

CEO of AirAsia Group, and property tycoon Tan Sri Mohamad Salim Fateh Din, group managing director of Gapurna, whose most recent business venture is the Costa Coffee franchise.

 

For the full story, pick up a copy of The Edge Malaysia (October 12, 2020) at your nearest news stands or visit optionstheedge.com.