Cover Story: Nurturing a business

This article first appeared in Options, The Edge Malaysia Weekly, on March 23, 2020 - March 29, 2020.
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It is no secret that the fastest-growing wellness start-ups in the world revolve around the humble houseplant. Options speaks to three Kuala Lumpur-based businesses that help modern urban dwellers create their own personal patch of Zen in the big concrete jungle.

The burgeoning business of cacti and succulents might largely be credited to millennial demand for these houseplants but the statistics do show that in an age when big families and rearing children are on the wane, they are the new planet-friendly replacements. And why not? You would be hard-pressed to find a home that does not benefit from a touch of green and lush potted plants are an easy way to stay connected to Mother Earth and the outdoors no matter the size or location of your living space. The recent restrictions on movement implemented around the globe make it imperative to look inwards and stay grounded. And if a humble houseplant can help us do that, who are we to argue? In this light, we speak to three companies about the business of going green ... literally.

For the full story, pick up a copy of The Edge Malaysia (March 23, 2020) at your nearest news stands or visit optionstheedge.com.