Heineken finds new growth in non-alcoholic beer

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SINGAPORE (Mar 15): After acquiring its rivals to become Europe’s largest and the world’s second-largest brewery company in recent years, Heineken International is now seeking growth by expanding its sizeable beer portfolio to include the fledgling, yet fast-growing, non-alcoholic beer segment.

Heineken 0.0 is the non-intoxicating, low calorie answer to the company’s namesake beer. It boasts just 69 calories per 33cl or 300ml.  

More importantly, it qualifies as a non-alcoholic lager, as it contains only trace amounts of alcohol.

The beverage was first introduced in Barcelona in 2017, before launching...(click on link for full story on theedgesingapore.com)