KUALA LUMPUR (May 10): Fast food chain Subway has forged a new master franchise agreement with Pegacorn Sdn Bhd to expand the brand’s footprint in Peninsular Malaysia.
Subway, which serves freshly made-to-order sandwiches, wraps, salads and bowls, said about 500 new Subway locations will be opened across the Peninsular over the next 10 years, tripling the number in the market.
“Guests can expect to see an increase of Subway non-traditional locations across Malaysia, such as in airports, hospitals, petrol stations and convenience stores.
“New and existing restaurants will also feature Subway’s modern 'Fresh Forward' design and enhance convenience for the consumers with new drive-throughs and ‘Grab & Go’ options,” it said in a statement Tuesday (May 10).
Meanwhile, Pegacorn chief executive officer Kin Siong Kon said: “We are excited about the opportunity to lead the growth of Subway in Peninsular Malaysia and increase international awareness of the brand.”
This is Subway's third collaboration of its kind in Southeast Asia, following recent master franchise agreements in Indonesia and Thailand, which will significantly increase the total future restaurant commitment in the region.